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- Social Media Tip #1
  
  by Nikki Rung, CMN Social Media Manager
  
  Be Succinct!
  
  Social Media is fun but it can also be an amazing tool for engagement of your audience and potential clients. It is always a good idea to state clearly why you are making a post and to limit it to one single call to action. Let’s say you have a photo of yourself playing at an event—are you posting this to try to get similar work? If so, do not use this time to also, for example, advertise your recorded events on YouTube. You do not want the reader to get bogged down with multiple calls to action and become overwhelmed and disengaged.
  
  In summary: Draw attention to one single call to action per post!
- Social Media Tip #2
  
  by Nikki Rung, CMN Social Media Manager
  
  Engage!
  
  Creating a social media profile is not enough to promote your business. It is critical that you engage on that platform to share your profile. Think of your profile like a single tree in an enormous woods . . . how will it stand out? Find your audience, share your posts to their page, and share their posts to show your engagement. Engagement is key!
- Social Media Tip #3
  
  by Nikki Rung, CMN Social Media Manager
  
  Know Your Audience
  
  You need to understand your audience—inside and out! You should be able to pinpoint their needs, wants, and desires in order to create a successful social media strategy. Once you get a feel for who your target audience is, you’re better equipped to help them and get that next gig!
- Social Media Tip #4
  
  by Nikki Rung, CMN Social Media Manager
  
  Watch For Trends
  
  If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement. Be mindful though, you never need to create a particular type of content just because you see other brands doing it.
- Social Media Tip #5
  
  by Nikki Rung, CMN Social Media Manager
  
  CHECK YOUR ANALYTICS
  
  When was the last time you took a look at your social media analytics? We’re talking about a deep dive into what’s working and what’s not in your social media marketing strategy. What content received the most likes, shares, saves, comments? You’ll quickly understand what content your audience wants more of and what you need to drop from the mix by going through this process.
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Spring 2021 Issue #93

Planting Seeds

Making Friends With the Elephant in the Room, Part II

One thing I have learned is that educators (myself included) fall prey to many “multicultural” songs and stories that are attributed to a long-ago tribe or ancient storyteller. The intention is good, but the impact may not be helpful.
Where Does Music Reside in the Brain?

As educators and performers, we know that music is a special activity that uniquely connects language, movement, physical senses, emotions, and memory. Each of these functions is centered in different areas of the brain.
The Measure of Success

At the end of each year, I take an account of my own accomplishments. Before I examined it more closely, I felt 2020 had been a complete disaster.
Follow Me

“Follow Me was written from the perspective of a parent who is singing to their child about looking forward to future adventures together.”
Five Yellow Daffodils

Spring is upon us, and all Children’s Music Network members need spring songs, right? We turned to Kim Wallach, one of our finger-play and counting queens, looking for a seasonal treasure.
We’re Havin’ a Party

“I created this song during a desperate, overwhelmed parent moment when my child was beyond excited for her upcoming birthday . . . and then it just got silly as many things do!"
Social Media Tip #1

Social Media is fun but it can also be an amazing tool for engagement of your audience and potential clients.

Planting Seeds

Making Friends With the Elephant in the Room, Part II

Where Does Music Reside in the Brain?

The Measure of Success

Follow Me

Five Yellow Daffodils

We’re Havin’ a Party

Social Media Tip #1