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- Social Media Tip #1
  
  by Nikki Rung, CMN Social Media Manager
  
  Be Succinct!
  
  Social Media is fun but it can also be an amazing tool for engagement of your audience and potential clients. It is always a good idea to state clearly why you are making a post and to limit it to one single call to action. Let’s say you have a photo of yourself playing at an event—are you posting this to try to get similar work? If so, do not use this time to also, for example, advertise your recorded events on YouTube. You do not want the reader to get bogged down with multiple calls to action and become overwhelmed and disengaged.
  
  In summary: Draw attention to one single call to action per post!
- Social Media Tip #2
  
  by Nikki Rung, CMN Social Media Manager
  
  Engage!
  
  Creating a social media profile is not enough to promote your business. It is critical that you engage on that platform to share your profile. Think of your profile like a single tree in an enormous woods . . . how will it stand out? Find your audience, share your posts to their page, and share their posts to show your engagement. Engagement is key!
- Social Media Tip #3
  
  by Nikki Rung, CMN Social Media Manager
  
  Know Your Audience
  
  You need to understand your audience—inside and out! You should be able to pinpoint their needs, wants, and desires in order to create a successful social media strategy. Once you get a feel for who your target audience is, you’re better equipped to help them and get that next gig!
- Social Media Tip #4
  
  by Nikki Rung, CMN Social Media Manager
  
  Watch For Trends
  
  If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement. Be mindful though, you never need to create a particular type of content just because you see other brands doing it.
- Social Media Tip #5
  
  by Nikki Rung, CMN Social Media Manager
  
  CHECK YOUR ANALYTICS
  
  When was the last time you took a look at your social media analytics? We’re talking about a deep dive into what’s working and what’s not in your social media marketing strategy. What content received the most likes, shares, saves, comments? You’ll quickly understand what content your audience wants more of and what you need to drop from the mix by going through this process.
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Guidelines for Submission

Articles in this journal do not necessarily represent the views of the Children’s Music Network. Members are invited to send article and song submissions, but we cannot guarantee publication. Copyright ownership remains with the author, photographer, or other producer. Upon acceptance, you will be asked to sign a permission to publish form.

Articles

Pass It On! always needs stories from members about what they’re doing and how they’re doing it. If you are a CMN member, you are invited to share your story. After all, that’s the whole point of CMN. We ask that all articles:

address topics of interest to CMN members
in some way relate to CMN’s mission
be clear, concise, and reasonably well written

Articles should not promote a particular person, performing group, or product. Please tell us if your article has been submitted for publication elsewhere, or if it is a reprint. We welcome photos, graphics, and videos.

Got an idea to pitch? Need help developing a story? We’d love to hear from you!

Send all articles and queries to the PIO! Editor.

Submission Deadlines

Fall 2025 issue: July 28, 2025

Playlists and Songs

Pass It On! continues to share the songs of CMN members through our themed Spotify and YouTube playlists. Calls for submissions will go out on social media twice a year (roughly May and November), and we welcome you to contribute any songs and videos that fit the topic for each issue! We will highlight one song by presenting full lyrics and lead sheet, following PIO!’s long tradition as a place to share and learn songs from all over the world. Contact the Playlist Coordinator for more info.