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- Social Media Tip #1
  
  by Nikki Rung, CMN Social Media Manager
  
  Be Succinct!
  
  Social Media is fun but it can also be an amazing tool for engagement of your audience and potential clients. It is always a good idea to state clearly why you are making a post and to limit it to one single call to action. Let’s say you have a photo of yourself playing at an event—are you posting this to try to get similar work? If so, do not use this time to also, for example, advertise your recorded events on YouTube. You do not want the reader to get bogged down with multiple calls to action and become overwhelmed and disengaged.
  
  In summary: Draw attention to one single call to action per post!
- Social Media Tip #2
  
  by Nikki Rung, CMN Social Media Manager
  
  Engage!
  
  Creating a social media profile is not enough to promote your business. It is critical that you engage on that platform to share your profile. Think of your profile like a single tree in an enormous woods . . . how will it stand out? Find your audience, share your posts to their page, and share their posts to show your engagement. Engagement is key!
- Social Media Tip #3
  
  by Nikki Rung, CMN Social Media Manager
  
  Know Your Audience
  
  You need to understand your audience—inside and out! You should be able to pinpoint their needs, wants, and desires in order to create a successful social media strategy. Once you get a feel for who your target audience is, you’re better equipped to help them and get that next gig!
- Social Media Tip #4
  
  by Nikki Rung, CMN Social Media Manager
  
  Watch For Trends
  
  If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement. Be mindful though, you never need to create a particular type of content just because you see other brands doing it.
- Social Media Tip #5
  
  by Nikki Rung, CMN Social Media Manager
  
  CHECK YOUR ANALYTICS
  
  When was the last time you took a look at your social media analytics? We’re talking about a deep dive into what’s working and what’s not in your social media marketing strategy. What content received the most likes, shares, saves, comments? You’ll quickly understand what content your audience wants more of and what you need to drop from the mix by going through this process.
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I Love Reading

words and music by Dez and Vanessa Staunton
© 2013 Fabulous Lemon Drops

This song combines a playful journey through some much-loved books with a catchy refrain that perfectly reflects this issue’s theme. Check out the video and sing along with our book-loving puppet friend as you celebrate the many joys of reading!

View the print version for the full score

I love reading books, it’s fun.
I often read them with my mum.
I like reading to explore.
There’s no better way I’m sure.
I love reading.

There are many books to choose.
Get on board, you just can’t lose.
Books expand your mind, it’s true.
Reading books is good for you.
I love reading.

When I’m sitting on my bed,
I go exploring in my head
To Neverland with Peter Pan,
Then off to Hogwarts with a bang.
Meet Harry Potter on the way,
Or Captain Hook, oh, what a day!
See mermaids in the blue lagoon,
Dance all night by the light of the moon.
Go down the rabbit hole with Alice,
Meet the Queen inside her palace.
To Narnia through a magic door,
And listen to the lion roar.
Watch Charlotte spin her spider’s web
Just before she goes to bed.
See Willy Wonka’s factory
But don’t end up like Mike Teavee.
I love reading.

Now that you’ve met all my friends,
This is where the story ends.
All new adventures on the way,
Drift off and dream the night away.
I love reading! (4x)

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