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- Social Media Tip #1
  
  by Nikki Rung, CMN Social Media Manager
  
  Be Succinct!
  
  Social Media is fun but it can also be an amazing tool for engagement of your audience and potential clients. It is always a good idea to state clearly why you are making a post and to limit it to one single call to action. Let’s say you have a photo of yourself playing at an event—are you posting this to try to get similar work? If so, do not use this time to also, for example, advertise your recorded events on YouTube. You do not want the reader to get bogged down with multiple calls to action and become overwhelmed and disengaged.
  
  In summary: Draw attention to one single call to action per post!
- Social Media Tip #2
  
  by Nikki Rung, CMN Social Media Manager
  
  Engage!
  
  Creating a social media profile is not enough to promote your business. It is critical that you engage on that platform to share your profile. Think of your profile like a single tree in an enormous woods . . . how will it stand out? Find your audience, share your posts to their page, and share their posts to show your engagement. Engagement is key!
- Social Media Tip #3
  
  by Nikki Rung, CMN Social Media Manager
  
  Know Your Audience
  
  You need to understand your audience—inside and out! You should be able to pinpoint their needs, wants, and desires in order to create a successful social media strategy. Once you get a feel for who your target audience is, you’re better equipped to help them and get that next gig!
- Social Media Tip #4
  
  by Nikki Rung, CMN Social Media Manager
  
  Watch For Trends
  
  If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement. Be mindful though, you never need to create a particular type of content just because you see other brands doing it.
- Social Media Tip #5
  
  by Nikki Rung, CMN Social Media Manager
  
  CHECK YOUR ANALYTICS
  
  When was the last time you took a look at your social media analytics? We’re talking about a deep dive into what’s working and what’s not in your social media marketing strategy. What content received the most likes, shares, saves, comments? You’ll quickly understand what content your audience wants more of and what you need to drop from the mix by going through this process.
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I Hear a Knockin’ at My Door

words and music by Susan Salidor
© 2020 Susan Salidor

From this issue’s playlists, we chose to highlight Susan’s sweet finger play, which is perfect for preschoolers. Along with teaching counting and repetition, it invites kids to feel the excitement of getting their favorite visitors!

Susan says:

“I wrote this song during the initial pandemic shutdown, when so many of us were isolated from regular routines and were dealing with estrangement from our friends, colleagues, and even family members.

“In my music classes, both in person and on Zoom these last few years, this song has proven to be highly engaging for young children as they imagine who might be coming to visit. I start the song with the person I’d most like to see and then use children’s suggestions, in true zipper song fashion.”

I hear a knockin’ at my door:
One, two, three.
Who could it be coming to see me?
I hear a knockin’ at my door:
One, two, three, four, five.
It’s Grandma! It’s Grandma!
Grandma, come inside.

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