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- Social Media Tip #1
  
  by Nikki Rung, CMN Social Media Manager
  
  Be Succinct!
  
  Social Media is fun but it can also be an amazing tool for engagement of your audience and potential clients. It is always a good idea to state clearly why you are making a post and to limit it to one single call to action. Let’s say you have a photo of yourself playing at an event—are you posting this to try to get similar work? If so, do not use this time to also, for example, advertise your recorded events on YouTube. You do not want the reader to get bogged down with multiple calls to action and become overwhelmed and disengaged.
  
  In summary: Draw attention to one single call to action per post!
- Social Media Tip #2
  
  by Nikki Rung, CMN Social Media Manager
  
  Engage!
  
  Creating a social media profile is not enough to promote your business. It is critical that you engage on that platform to share your profile. Think of your profile like a single tree in an enormous woods . . . how will it stand out? Find your audience, share your posts to their page, and share their posts to show your engagement. Engagement is key!
- Social Media Tip #3
  
  by Nikki Rung, CMN Social Media Manager
  
  Know Your Audience
  
  You need to understand your audience—inside and out! You should be able to pinpoint their needs, wants, and desires in order to create a successful social media strategy. Once you get a feel for who your target audience is, you’re better equipped to help them and get that next gig!
- Social Media Tip #4
  
  by Nikki Rung, CMN Social Media Manager
  
  Watch For Trends
  
  If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement. Be mindful though, you never need to create a particular type of content just because you see other brands doing it.
- Social Media Tip #5
  
  by Nikki Rung, CMN Social Media Manager
  
  CHECK YOUR ANALYTICS
  
  When was the last time you took a look at your social media analytics? We’re talking about a deep dive into what’s working and what’s not in your social media marketing strategy. What content received the most likes, shares, saves, comments? You’ll quickly understand what content your audience wants more of and what you need to drop from the mix by going through this process.
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Spring 2020 Issue #89

Raise Your Voice

Social Justice Music For Kids

When Pete Seeger was blacklisted in the 1950s, he was no longer allowed to perform in the kind of venues in which he and the Weavers had been appearing. He discovered a new network of places flying under the radar and brought his music to those schools, summer camps, church basements, synagogues, and more. In the process, he inadvertently created a new career path.
Music That Makes Change

Social issues, such as gender identity and racism, are influencing children’s music. This article is about creative ways that two groups of performers address social issues to bring positive change to children’s lives, and to the lives of adults.
A Visit to the Musical Instrument Museum

In a world divided by ethnicity, religion, politics, and so much more, the Musical Instrument Museum (MIM) in Phoenix is a strong reminder of the cultural ties that bind us.
In Memoriam: Sol Weber

Longtime CMN member and beloved friend Sol Weber passed away on June 26, 2019, at the age of eighty-five. Sol was best known for his rounds collection, earning him the nickname “Roundman.”
Hatred Has No Place

David explains that he wrote this simple and infectious song “in the fall of 2017, inspired by signs that had sprouted all over my community stating ‘Hate has no home here’ in various languages.”
Be Who You Are

“I was thinking about so many people I know who felt left out or ‘different’ at certain points in their lives and how affirming it can be to get the message that it’s okay to just be you.”
Kokoraki

“Even though I’m not Greek myself, I grew up listening to Greek music, so this song has been in my blood for many years, and when I decided to do an international children’s music album, this was the first song I recorded.”
Letter From the Editor

It’s the end of an exhausting, turbulent, frightening month. I hope you have found some comfort in the strength of our community. Virtual concerts and song swaps and meetups are popping up everywhere. And on top of all that, welcome to the latest incarnation of Pass It On!
New Sounds

Check out the latest releases from members of CMN.

Raise Your Voice

Social Justice Music For Kids

Music That Makes Change

A Visit to the Musical Instrument Museum

In Memoriam: Sol Weber

Hatred Has No Place

Be Who You Are

Kokoraki

Letter From the Editor

New Sounds