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- Social Media Tip #1
  
  by Nikki Rung, CMN Social Media Manager
  
  Be Succinct!
  
  Social Media is fun but it can also be an amazing tool for engagement of your audience and potential clients. It is always a good idea to state clearly why you are making a post and to limit it to one single call to action. Let’s say you have a photo of yourself playing at an event—are you posting this to try to get similar work? If so, do not use this time to also, for example, advertise your recorded events on YouTube. You do not want the reader to get bogged down with multiple calls to action and become overwhelmed and disengaged.
  
  In summary: Draw attention to one single call to action per post!
- Social Media Tip #2
  
  by Nikki Rung, CMN Social Media Manager
  
  Engage!
  
  Creating a social media profile is not enough to promote your business. It is critical that you engage on that platform to share your profile. Think of your profile like a single tree in an enormous woods . . . how will it stand out? Find your audience, share your posts to their page, and share their posts to show your engagement. Engagement is key!
- Social Media Tip #3
  
  by Nikki Rung, CMN Social Media Manager
  
  Know Your Audience
  
  You need to understand your audience—inside and out! You should be able to pinpoint their needs, wants, and desires in order to create a successful social media strategy. Once you get a feel for who your target audience is, you’re better equipped to help them and get that next gig!
- Social Media Tip #4
  
  by Nikki Rung, CMN Social Media Manager
  
  Watch For Trends
  
  If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement. Be mindful though, you never need to create a particular type of content just because you see other brands doing it.
- Social Media Tip #5
  
  by Nikki Rung, CMN Social Media Manager
  
  CHECK YOUR ANALYTICS
  
  When was the last time you took a look at your social media analytics? We’re talking about a deep dive into what’s working and what’s not in your social media marketing strategy. What content received the most likes, shares, saves, comments? You’ll quickly understand what content your audience wants more of and what you need to drop from the mix by going through this process.
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Authors

Ruth Pelham

Ruth Pelham is an educator, song leader, songwriter, workshop leader, and community organizer whose abundant warmth and exuberance accompany her performances for people of all ages. Her songs embrace themes of peace, justice, and environmental responsibility, and give voice to hope and possibility in these challenging times. In 1977, she founded the Music Mobile, presenting cultural arts and empowerment programs in schools, parks, festivals, libraries, universities, and diverse community venues. Based in Albany, New York, Ruth is recognized nationally as a pioneer in community arts and education and was acclaimed by Pete Seeger as “one of America’s greatest songwriters, and an even better community organizer.” Her songs have been recorded and performed by Pete Seeger, The Weavers, Holly Near, Peggy Seeger, Si Kahn, and others. Her songs are published in Sing Out! The Folk Song Magazine, Rise Up Singing, Rise Again, and Pass It On! Recordings of Ruth’s music include Collage: A Collection of Songs About Women, Under One Sky, Look to the People, Living In My Neighborhood, and Room For Us All.

Ruth is a co-founder of Children’s Music Network and has served on its board of directors for many years. In 2014, she received the Magic Penny Award in recognition of her accomplishments. Currently, Ruth is the convener of the CMN Legacy Group, which for nearly three years has been working toward establishing a home for CMN’s archives at the State University of New York in Albany. The CMN Archive Collection will preserve and make public hundreds of materials that relate to the vision, impact, and evolution of CMN.

Presently, Ruth is working on the Music Mobile Legacy Project, which tells the forty-five year story of the Music Mobile via oral history interviews, photos and videos, newspapers articles and other media, exhibits, and hands-on programs and trainings. The Ruth Pelham – Music Mobile Papers are now being archived at the State University of New York in Albany to preserve and disseminate Ruth’s methods, purposes, and programs that have touched the lives of tens of thousands of children in the United States and abroad.

Articles

Songs to Help Children in Hard Times