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- Social Media Tip #1
  
  by Nikki Rung, CMN Social Media Manager
  
  Be Succinct!
  
  Social Media is fun but it can also be an amazing tool for engagement of your audience and potential clients. It is always a good idea to state clearly why you are making a post and to limit it to one single call to action. Let’s say you have a photo of yourself playing at an event—are you posting this to try to get similar work? If so, do not use this time to also, for example, advertise your recorded events on YouTube. You do not want the reader to get bogged down with multiple calls to action and become overwhelmed and disengaged.
  
  In summary: Draw attention to one single call to action per post!
- Social Media Tip #2
  
  by Nikki Rung, CMN Social Media Manager
  
  Engage!
  
  Creating a social media profile is not enough to promote your business. It is critical that you engage on that platform to share your profile. Think of your profile like a single tree in an enormous woods . . . how will it stand out? Find your audience, share your posts to their page, and share their posts to show your engagement. Engagement is key!
- Social Media Tip #3
  
  by Nikki Rung, CMN Social Media Manager
  
  Know Your Audience
  
  You need to understand your audience—inside and out! You should be able to pinpoint their needs, wants, and desires in order to create a successful social media strategy. Once you get a feel for who your target audience is, you’re better equipped to help them and get that next gig!
- Social Media Tip #4
  
  by Nikki Rung, CMN Social Media Manager
  
  Watch For Trends
  
  If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement. Be mindful though, you never need to create a particular type of content just because you see other brands doing it.
- Social Media Tip #5
  
  by Nikki Rung, CMN Social Media Manager
  
  CHECK YOUR ANALYTICS
  
  When was the last time you took a look at your social media analytics? We’re talking about a deep dive into what’s working and what’s not in your social media marketing strategy. What content received the most likes, shares, saves, comments? You’ll quickly understand what content your audience wants more of and what you need to drop from the mix by going through this process.
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Authors

Evalyn Harper

Evalyn Harper is honored to be recognized as the 2023 PIO! Scholar. Born and raised in Stillwater, Oklahoma, she followed her lifelong love of storytelling to the University of Iowa, where she’s pursuing her bachelor’s in English and creative writing and a certificate in Event Management. She currently serves as both president of The English Society and event coordinator for earthwords literary magazine, two roles that have helped her learn how to combine her passions for literature, events, and community building in new and exciting ways. After graduating next May, she plans to pursue her master’s in Library and Information Science with an emphasis in youth services.

She’d like to thank Melissa Albert for helping her find her voice, Paula Long and Heather Spangler for their incredible mentorship, Daniel Khalastchi for wise words and enthusiasm about auditoriums, and the staff of the Rita Benton Music Library for trusting her with the keys. She’d also like to thank her friends Kameryn, Olivia, Jacob, and Sonia for dealing with her habit of saying “there’s a kids’ song for that.” And, of course, the biggest thanks of all goes to her parents, longtime CMN members Monty and Lisa Harper, for a lifetime of encouraging her dreams both big and small.

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