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- Social Media Tip #1
  
  by Nikki Rung, CMN Social Media Manager
  
  Be Succinct!
  
  Social Media is fun but it can also be an amazing tool for engagement of your audience and potential clients. It is always a good idea to state clearly why you are making a post and to limit it to one single call to action. Let’s say you have a photo of yourself playing at an event—are you posting this to try to get similar work? If so, do not use this time to also, for example, advertise your recorded events on YouTube. You do not want the reader to get bogged down with multiple calls to action and become overwhelmed and disengaged.
  
  In summary: Draw attention to one single call to action per post!
- Social Media Tip #2
  
  by Nikki Rung, CMN Social Media Manager
  
  Engage!
  
  Creating a social media profile is not enough to promote your business. It is critical that you engage on that platform to share your profile. Think of your profile like a single tree in an enormous woods . . . how will it stand out? Find your audience, share your posts to their page, and share their posts to show your engagement. Engagement is key!
- Social Media Tip #3
  
  by Nikki Rung, CMN Social Media Manager
  
  Know Your Audience
  
  You need to understand your audience—inside and out! You should be able to pinpoint their needs, wants, and desires in order to create a successful social media strategy. Once you get a feel for who your target audience is, you’re better equipped to help them and get that next gig!
- Social Media Tip #4
  
  by Nikki Rung, CMN Social Media Manager
  
  Watch For Trends
  
  If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement. Be mindful though, you never need to create a particular type of content just because you see other brands doing it.
- Social Media Tip #5
  
  by Nikki Rung, CMN Social Media Manager
  
  CHECK YOUR ANALYTICS
  
  When was the last time you took a look at your social media analytics? We’re talking about a deep dive into what’s working and what’s not in your social media marketing strategy. What content received the most likes, shares, saves, comments? You’ll quickly understand what content your audience wants more of and what you need to drop from the mix by going through this process.
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Authors

Dorothy Cresswell

Dorothy Cresswell is a singer/songwriter who taught kindergarten through third grade in Massachusetts for thirty-two years. She was Nationally Board Certified in 1999. She currently runs The Happy Valley Children’s Chorus, The Curious Giraffe Show, Healing Circle Singers, and co-directs Journey Home (a hospice singing group) and Bridges Coffeehouse and Open Mic. She is also a member of the Interfaith Opportunities Network. With her fingers in all of these pies she feels she has really made the transition from the general classroom to building community through song full time.

Dorothy is very interested in the healing aspects of music, harmony, and open hearts and voices and minds. She sees music as a vehicle for activism in all social justice issues, and a fantastic tool for welcoming, inclusion, participation, and connection at every age and stage.

Dorothy has one CD and songbook called Curious Songs for Curious Kids. The CD is composed of all original songs and story-songs mostly based on real life experiences. Her projects are encompassed in one entity called Pioneer Valley Singing. Dorothy has been a member of CMN since May 2015 and is a Regional Co-Coordinator (with Philip Alexander) for the New England Region. She is delighted to meet such soul mates and only wishes she had discovered CMN sooner!

Dorothy has four granddaughters, two grown kids, and one wife. She and Dusty live on a small lake and celebrate every day with a cup of tea and a book.

Reports

Conference, Community, and CMN