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- Social Media Tip #1
  
  by Nikki Rung, CMN Social Media Manager
  
  Be Succinct!
  
  Social Media is fun but it can also be an amazing tool for engagement of your audience and potential clients. It is always a good idea to state clearly why you are making a post and to limit it to one single call to action. Let’s say you have a photo of yourself playing at an event—are you posting this to try to get similar work? If so, do not use this time to also, for example, advertise your recorded events on YouTube. You do not want the reader to get bogged down with multiple calls to action and become overwhelmed and disengaged.
  
  In summary: Draw attention to one single call to action per post!
- Social Media Tip #2
  
  by Nikki Rung, CMN Social Media Manager
  
  Engage!
  
  Creating a social media profile is not enough to promote your business. It is critical that you engage on that platform to share your profile. Think of your profile like a single tree in an enormous woods . . . how will it stand out? Find your audience, share your posts to their page, and share their posts to show your engagement. Engagement is key!
- Social Media Tip #3
  
  by Nikki Rung, CMN Social Media Manager
  
  Know Your Audience
  
  You need to understand your audience—inside and out! You should be able to pinpoint their needs, wants, and desires in order to create a successful social media strategy. Once you get a feel for who your target audience is, you’re better equipped to help them and get that next gig!
- Social Media Tip #4
  
  by Nikki Rung, CMN Social Media Manager
  
  Watch For Trends
  
  If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement. Be mindful though, you never need to create a particular type of content just because you see other brands doing it.
- Social Media Tip #5
  
  by Nikki Rung, CMN Social Media Manager
  
  CHECK YOUR ANALYTICS
  
  When was the last time you took a look at your social media analytics? We’re talking about a deep dive into what’s working and what’s not in your social media marketing strategy. What content received the most likes, shares, saves, comments? You’ll quickly understand what content your audience wants more of and what you need to drop from the mix by going through this process.
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Authors

Barb Tilsen

Barb Tilsen has been writing songs and performing for audiences of all ages since 1971 and working with children since 1985. Her music, classes and performances are hallmarked by her great sense of fun, her respect for young children, and her unique way of musically touching their hearts. Barb’s performances for adults have brought her to gatherings both great and small—from coffeehouses to concert halls, from living rooms to peace marches, labor rallies, and community events. As an activist and musician, her music is rooted in the rich history of grassroots movements for social change in this country. Her songs, whether for adults or children, celebrate this world and our capacity to change, sustaining hope, creating vision, and uplifting spirit. Barb has been published several times in Pass It On! and Sing Out! Magazine, as well as other books and publications. She has two CDs for children: Take the Seed, which received a 2016 Parent’s Choice Award, and Make a Circle Like the Sun, which garnered a 2001 Children’s Web Award for Best Recording for Young Children. Her new recording for adults, Sacred Ground, includes timeless songs for a changing world—music and poetry voicing the many different ways we love and care for each other, our children, our planet, and our future.

http://www.barbtilsen.com

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